5 MUST DO’S

WHEN PREPPING YOUR SHOW HOUSE

There are many things you could do to a house to make it look warm and inviting but a house on the market without the following must do’s will create a bad first impression on your client relationships. That’s why I have put together this 5 must do’s when you are prepping your show house.

First impressions

1. First impressions matter most.

Ensure the entrance of the home is open and inviting by hanging up an easy-to-read house number, making sure the doormat is clean and arranging some potted plants or blooms on the porch. Easily enhance the value of the house by prepping up that front door with paint and a new shiny handle.

A clean and shiny entrance hall to set the tone.

Interiors – declutter

2. Clean, sanitise and declutter.

This is a no-brainer home staging idea. Nothing puts off potential tenants and buyers more than bad smells, dust, mess and clutter. Don’t forget to throw out the garbage too.

Toiletries are packed away. Out of sight, out of mind.

Smells for aroma

3. Use candles, fragrance diffusers, flowers and soaps

Use candles and fragrances to make the property smell clean and fresh. Be sure to keep the smell light and neutral so that it doesn’t overwhelm potential buyers and tenants.

Fresh flowers on dining table to smell clean and fresh.

Personal items

4. Remove all personal items

Remove all personal items from the property like family photos, personal trinkets and memorabilia. Normally the bathrooms are filled with millions of products and toiletries. This depersonalises the space and allows potential tenants and buyers to visualise their lives there.

No personal items or photo’s lying around.

Exterior

5. Tidy up the exterior of the home

By mowing the lawn, pruning the garden, giving the fence a new lick of paint and pressure spraying any hard surfaces will boost the property’s kerb appeal and ensure a good first impression. 

Lawn is mowed and tidy.

No Banner? No Shirt!

How to setup your LinkedIn Panoramic Banner the right way.

Are you connecting with important clients and still don’t have a banner image?

In this article I’ll be going over the importance of setting up a banner, doing it correctly and why it is so important.

Without a banner image is like going to an important meeting without a shirt. It is like you are incomplete and not quite together. Don’t leave people guessing who you are and what you do!

I will show you how you can utilise this space to its full potential and that way you can become more visible, cut out confusion and attract more clients.

The cover photo section gives you ample real estate to play with and tell profile visitors what you (and your business) are all about. As far as us business owners are concerned, this is a full seven inches of desktop real estate available and it is going to waste if not utilised correctly.

Your LinkedIn Banner size is 1536 x 768 pixels and every time someone views your profile, they get a quick glimpse of who you are and what you can do for them. Use the banner space to sell and impress your potential clients.

You also want to make sure that you get the right message across. Yes, you can add wording to your banner that helps you sell yourself, service or brand. If you are not good at selling, then this is definitely a way to assist you and get it done.

Take some time and write down what you want to say to your potential client or customer. Will it include your company motto or maybe your USP line (Unique selling Point). Are you going to add your logo or are you for example: a fitness instructor and you want to motivate your crowd?

If you have the time and are comfortable in doing your own banner, there are plenty of online templates available for designing a customised background like canva.com

When it comes to the SEO and keywords of a page it is important to fill your front page with as much detail as possible so that potential clients can determine within the first 3 seconds who you are and what you can do for them.

Anything in business you want to use to its fullest potential and make it look good at the same time. It’s there and available for your improvement, so make it look and sound good.

If you struggle with wording and finding quality images, do not stress I can help you in this area.

Below is an example of my LinkedIn Company Banner.

Do not get confused with the personal and company profile as some do. You create the company banner after you have setup your personal profile on LinkedIn. Keep it interesting and informative by not having it look the same.

Your profile photo jumps from the left to the middle when you view it on your mobile phone, so just be aware of these technical aspect changes.

So, there you have it, make sure you use quality updated images that will sell or promote your services and the right wording with a clear message that will speak directly to your potential clients.

Now you have stepped up your game by standing out from 562 million other users with your unique banner and clear message that no one else has.

If you have any other questions or have reached a dead end, I am there to assist.

For any queries my email is studio@margueritephotography.co.za

How to manage your social media

As a photographer I create images for clients for their online social media and also for printing purposes. Of that a total of 70% if not all of these images go onto social media.

I run a photography business which means I use Facebook, Instagram and LinkedIn. For the moment I have just been focussing just on LinkedIn itself. LinkedIn of late has become the go to platform for business since Microsoft has taken over and formed an integral part for further development on the platform with their software.

If you are in business, it is not easy to ignore the endless marketing opportunities that you find on these different platforms. Unless you are a millionaire with many connections then you might not have to go this route. Where are you in this?

Social media fatigue is real and can lead to anxiety and depression when you spends so much time on it. All it comes down to is just to know how to manage it properly and you will find that you can actually enjoy it for what it’s meant to be used for.

When you manage your social media in the right way you will be able to avoid unnecessary stressors and able more productive. The last thing you need is to fall into a trap conversation that has no means to it and onto of that gets you angry and upset for the rest of the day.

Before I go onto the steps on managing your social media here are some interesting facts to take in:

Know that you are aware of these stats we can see that it is vitally important for business, in fact a must especially when viruses take over and stops people from earning any money.

All that is left for us to do is to learn understand and manage it and it won’t over run you affecting your health.

The tools are available  on every platform so that you, the user can be in charge and in control of your pages and life.

Here are the 6 steps to help with your social media mass and make it manageable:

  1. Know when to stay away.

If you can manage your social media time by yourself then well done, you have done what many cannot achieve. But if you are like me that fall into the deep hole of the “scrolling newsfeed” then there are ways to actively stop this.

This will save you many hours of unnecessary scrolling, it’s called the “Facebook Eradicator” and it is an extension app. Download it via Google Chrome. Go to the Chrome Store and download the extension. Then on your FB page go to manage newsfeeds, you’ll see that’s where you can switch it on and off.

  1. Be Selective

Select your channel and stick to it, if you can manage 2 then great. Focussing our energies on one or maybe two can ease off the pressure and reduce the feeling of dread and overwhelm.

If you are unsure of which platform to use then do some research first to see where your clients or customers are spending their time.

  1. Less is more

Focus on the quality rather than quantity of your posts.

Is a 10000 likes going to bring you business  and support you or will 20 valued clients?

A small curated group of friends or partners would ensure that the feed is free of things that might cause envy, competitiveness, and depression, and you will only see things in your feed that gives pleasure every day.

  1. Be Creative

Focus on creating things and products rather than you being the one reading everyones posts. If you are creating something put your phone on a tripod, record and tell your own story. Those that feel they get value from your posts are the ones that will value you in the end.

  1. Be Authentic

The things we see and read is only but a glimpse of that person so the next time you want to judge just know that it will be a very inaccurate one and only be wasting your time.

Try be yourself more on social media. It doesn’t come naturally but if you have a product or a service that is authentic and you then it will reflect your values. When you are genuine and true it can ease off any pressures that we might be putting on ourselves.

Like YouTube’s co-founder and former CEO Chad Hurley said “Set your own path and block out the other stuff.” And each to their own. Everyone is different and brings different character so we don’t need to feel like we’re in a constant race.

Find a way that works for you.

  1. Focus on Your Business.

Every time you feel distracted then just say to yourself are you focussing on your business? Well done for taking the step of overcoming your social media fears, already you have set the path to move forward and become a successful business entrepreneur.