No Banner? No Shirt!

How to setup your LinkedIn Panoramic Banner the right way.

Are you connecting with important clients and still don’t have a banner image?

In this article I’ll be going over the importance of setting up a banner, doing it correctly and why it is so important.

Without a banner image is like going to an important meeting without a shirt. It is like you are incomplete and not quite together. Don’t leave people guessing who you are and what you do!

I will show you how you can utilise this space to its full potential and that way you can become more visible, cut out confusion and attract more clients.

The cover photo section gives you ample real estate to play with and tell profile visitors what you (and your business) are all about. As far as us business owners are concerned, this is a full seven inches of desktop real estate available and it is going to waste if not utilised correctly.

Your LinkedIn Banner size is 1536 x 768 pixels and every time someone views your profile, they get a quick glimpse of who you are and what you can do for them. Use the banner space to sell and impress your potential clients.

You also want to make sure that you get the right message across. Yes, you can add wording to your banner that helps you sell yourself, service or brand. If you are not good at selling, then this is definitely a way to assist you and get it done.

Take some time and write down what you want to say to your potential client or customer. Will it include your company motto or maybe your USP line (Unique selling Point). Are you going to add your logo or are you for example: a fitness instructor and you want to motivate your crowd?

If you have the time and are comfortable in doing your own banner, there are plenty of online templates available for designing a customised background like canva.com

When it comes to the SEO and keywords of a page it is important to fill your front page with as much detail as possible so that potential clients can determine within the first 3 seconds who you are and what you can do for them.

Anything in business you want to use to its fullest potential and make it look good at the same time. It’s there and available for your improvement, so make it look and sound good.

If you struggle with wording and finding quality images, do not stress I can help you in this area.

Below is an example of my LinkedIn Company Banner.

Do not get confused with the personal and company profile as some do. You create the company banner after you have setup your personal profile on LinkedIn. Keep it interesting and informative by not having it look the same.

Your profile photo jumps from the left to the middle when you view it on your mobile phone, so just be aware of these technical aspect changes.

So, there you have it, make sure you use quality updated images that will sell or promote your services and the right wording with a clear message that will speak directly to your potential clients.

Now you have stepped up your game by standing out from 562 million other users with your unique banner and clear message that no one else has.

If you have any other questions or have reached a dead end, I am there to assist.

For any queries my email is studio@margueritephotography.co.za

Marguerite Photography

Marguerite Photography

Architecture and Real Estate Photographer

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